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Design inductiekookplaat

MAKUS x LEICHT Amsterdam

Keukenstudio Asto and LEICHT Amsterdam are owned by the same people (Benno and Martijn), but they are two different concepts. Both businesses are beautiful. It clicks with MAKUS. The philosophy and designs were immediately understood and embraced. They also immediately thought about how they could help the start-up MAKUS. Special and very welcome.

What characterizes you and your kitchen studios?
“Contemporary, personal and quality. Quality is in many facets within our organisation. From the choice of brands we work with to the way we serve our customers, from guided tour to delivery of the kitchen. We not only do our utmost, thanks to the fact that we have almost 50 years of experience and are a family business, we have a specific way of offering service, which makes us unique. That is also appreciated by our customers. With Asto we are a renowned name in the metropolitan Rotterdam and with LEICHT Kitchens Amsterdam we have launched a new concept on the market. That contemporary character is in our DNA and we show it in our showrooms and our way of serving our customers. The personal aspect is of course embedded in the family values ​​that have been rooted within our company by our father, the founder of Asto Keukens, and which we convey in all parts.”

What do you guys get the most fun out of?
“We get the most fun out of thinking up and executing the most challenging requests from customers. We can translate almost all wishes into a feasible project because we do not design standard kitchens with the brands we carry, but custom-made. We are always looking and talking to suppliers to think along about this, how we can make it even more beautiful, more fun, more workable or more logical for our joint customers. And of course finding novelties that fit our values. Being able to feel the enthusiasm and then spread it further and create opportunities for each other and ultimately for the end customer.”

You were the first kitchen studio with a MAKUS: what made you so enthusiastic about it?
“The surprising and elegant way in which induction cooking could be presented. How a fixed item in the kitchen, usually dark, suddenly became an eye-catcher. In fact, a disruption in the existing range in terms of look 'n feel. In addition, the quality of the chosen materials from MAKUS is something that also makes our hearts beat faster. The great combination of aesthetics and quality made us particularly enthusiastic. Whereby the innovative character of the hob offers us and our customers a special and contemporary extension of our range and story.”

Designers bij MAKUS: Merel en Mirjam

Designers at MAKUS: Merel and Mirjam

Mirjam and Merel are the design duo of MAKUS. They know how to challenge, inspire and stimulate each other. This is how they come up with beautiful new MAKUS designs. Curious about this duo? Read more about M&M here.

How did you meet?
Merel: “We met each other thanks to a program for sustainable entrepreneurs at the Impact Hub in Amsterdam. The nice thing about that program was that there was a lot of interaction and exchange between all the different entrepreneurs.”

Mirjam: "Everyone helped each other with their knowledge. In this way it quickly became clear that with my design background (Design Academy Eindhoven), I could help Merel realize her ideas for MAKUS."

How do you come up with new designs?
Merel: “We are actually constantly busy with trends, in the field of colours and patterns but also social trends. Think of the meaning of a kitchen or the place of the kitchen in the house.”

Mirjam: "What is very important to us is that the designs are ultimately timeless. You buy an induction hob for a long time, you don't want to be tired of the design within a few years.

Once we have found a trend that fits MAKUS, we develop various options that we then have assessed by a group of consumers.”

What is the strength of your collaboration?
Mirjam: "Working with Merel doesn't feel like work. We share the same enthusiasm and that strengthens each other. Furthermore, we each have our own expertise in which we fully trust and complement the other. If Merel says something that I don't agree with, it is often because she approaches something from a completely different perspective than I do. The discussion that then arises ensures that we ultimately achieve the best result. That way we continue to learn from each other."

Merel: “Amen.”

What are you working on now?
Merel: “We would like to expand the range, with both designs and functionalities. For example, you see a lot of induction with integrated extraction in the market now. By also giving that option, we offer even more possibilities to arrange your kitchen to your own taste. We want to ensure that your induction hob also fits in with your kitchen, so that even more people can cook fossil-free!”